If there’s one era that refuses to stay in the past, it’s the 1990s. And right now, vintage lovers are winning — because 2025’s biggest fashion moments are all about 90s twinning. We’re seeing iconic throwback looks worn not just by influencers, but by the fashion royalty themselves. From Kylie Jenner to Maya Jama, celebrities are digging into the archives — or modern brands are recreating them — and we’re all here for it.

As someone who grew up on a small Danish island (hi, Samsø!) and now lives for spotting old-school gems in flea markets and resale racks, this trend hits home in the best way.

Why Everyone’s Obsessed with 90s Twinning

The beauty of this trend is that it’s equal parts nostalgia and sustainability. It's not about blindly copying an outfit — it’s about channeling the energy of the 90s with modern flair.

Celebrities are twinning not only with each other but also with the past. Think:

Kylie Jenner in a vintage Jean Paul Gaultier mesh top (straight out of the archive).
Dua Lipa re-wearing Pamela Anderson-style tank dresses.
Bella Hadid in vintage Diesel, head-to-toe.

It’s cool. It’s collected. And it’s almost always secondhand.

What Exactly Is 90s Twinning?

"Twinning" here doesn’t mean literal matching. It means catching the same vibe: pairing vintage staples in ways that feel fresh, intentional, and a little ironic — just like they did back in the day.

Look for:

Boxy blazers with crop tops
Low-rise vintage Levi’s with barely-there tanks
Micro bags, spaghetti straps, and platform loafers
Sporty sunglasses and visible Calvin Klein waistbands

How to Get the Look (Without Trying Too Hard)

Here’s how I like to pull it off — with a vintage-first approach:

Start with denim
Look for 90s Levi’s (501s or 550s) — thrifted is best. Faded, high-waist, relaxed fit. Gold.
Layer with basics
Find a white ribbed tank, boxy tee, or button-down shirt. Bonus points if it looks like something from a Delia's catalog.
Finish with a statement accessory
Rectangle sunglasses, a nylon bag (hello, Prada re-editions), or even a trucker hat.
Mix in the modern
Add a sleek blazer, clean sneakers, or subtle gold jewelry to avoid looking like it’s actually 1999.

Pro Tip: Watch the Details

You don’t need head-to-toe costume vibes — just one or two strong pieces styled right. And don’t be afraid to twin with your past self (or your mom’s closet). I found one of my favorite oversized shirts from my dad’s wardrobe — it's basically a minimalist masterpiece.

Celeb Looks to Take Notes From

Maya Jama in a denim mini skirt + tube top combo
Hailey Bieber in dad jeans + loafers + cropped blazer
Kylie Jenner in vintage Vivienne Westwood corsetry
A$AP Rocky (because yes, men’s 90s looks are back too) in oversized shirts and slouchy trousers

Final Thoughts

There’s a reason 90s fashion keeps coming back — it was bold, carefree, and full of identity. And in 2025, that kind of energy is exactly what we need. So whether you’re pulling out old favorites or finding treasures at your local thrift store, now’s the time to lean in.

Next up on the blog: we’re talking butter yellow walls and pistachio pillows. Stay tuned.